The Trend of ‘De-influencing’: Does it Work?
by Maisie Spofford Whether we like them or not, influencers are all over our social media feeds. The algorithm churns out sponsored content by all kinds of content creators. From nutritionists telling us the best supplements for our hair, to dog owners sharing their pet’s favorite treats, to fashion bloggers insisting on the next ‘must have’ trendy shoe, and celebrities pushing new big brand technology. I n every corner we are influenced to buy. Sometimes, this content can feel inauthentic, as we don’t know if the influencer truly backs the product they promote or if they are just getting paid to. Does Millie Bobby Brown really use the £480 MetaQuest VR headset to play Roblox? Under a picture of Sabrina Carpenter posing with her Samsung GalaxyZFlip5, two popular commentors wrote ‘girl when does your contract with them end’ and ‘don’t lie u still have an iphone.’ Those of us chronically online are tired. Too many ‘must have’ products fall in and out of fashion and it is hard for th
